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Is Cloud for everyone?


According to a recent Gartner research report, the worldwide public cloud services market is predicted to grow 16.5 percent in 2016 to total $204 billion, up from $175 billion in 2015. This explosive growth suggests that there is a continual shift from legacy IT services to cloud-based services.

As organizations across the globe are pursuing the adoption of a digital business strategy with keen intent, cloud is no longer being relegated to basic business support functions. In fact, many industries have already begun to look at cloud computing with renewed interest to assess its role in helping them grow in a maturing marketplace.

Let’s take a peek at how different industries are using cloud computing.


As per a study by International Data Corporation (IDC), almost two-thirds of manufacturing firms have at least two applications running in public or private clouds. Manufacturers are increasingly realizing that a strategic approach to adopting cloud is absolutely crucial. They intend to continue to pursue “cloud-first” or “cloud-also” strategies in the future, as well.

The manufacturing industry uses cloud applications in various areas:

  • Logistics
  • Sales support functions
  • HR
  • Product development
  • Lifecycle management
  • Manufacturing operations
  • Email
  • Financial and accounting ERP
  • CRM for marketing and sales automation, and so on

As decision makers and IT leaders start to see cost and speed benefits, it is not surprising that they are looking for newer approaches to deploy IT resources in the cloud.  Using the public cloud also offers remote manufacturing facilities the convenience of using advanced IT and communications systems without requiring a large onsite IT team to make it possible or to even maintain it. A study by IDC conducted just a year ago, also indicated that organizations were considering harnessing the cloud to strategize solutions for areas specific to manufacturing, such as business processes, supply chains, product development, and so on.

Consumer Packaged Goods:

The CPG industry is still relatively immature when it comes to cloud adoption. While there are several companies leveraging cloud in order to reduce overall IT costs and increase efficiency, very few companies are using cloud as a driver for growth and agility.

However now, the industry as a whole has come to realize that in order to survive and succeed in a competitive marketplace, it needs to strategize approaches that are designed to serve the new digital consumer. They are also becoming increasingly comfortable with the idea of moving from private to public platforms. An analysis by Accenture Consulting reveals that the CPG industry’s spend on cloud is projected at $4.6 billion, up from $1.3 billion in 2010, an average of 37 percent year-over-year growth.

Let’s take a look at the different ways that CPG industry is taking advantage of cloud computing, in order to achieve greater agility, scale, and efficiency:

  • Traditional ERP platforms, such as SAP, are now being deployed on the cloud, thus opening up opportunities to adopt hybrid cloud solutions
  • CPG companies are reimagining Infrastructure-as-a-Service (IaaS) and Business-Process-as-a-Service (BPaaS). By strengthening their infrastructure-related processes, cloud is enabling CPG companies to rapidly drive growth in emerging markets
  • CPG companies are leveraging cloud to transform current operations in various areas: Divestiture management, Application management, Big data compilation/data discovery and so on
  • Cloud is empowering CPG companies to rapidly improve performance from both their core and non-core business processes, thereby allowing them to meet globalization challenges
  • Cloud is helping CPG companies eliminate security and regulatory challenges
  • One of the most important application of cloud is its ability to help companies manage the big data complexity. CPG companies are now able to take large volumes of disorganized data along with transactional data to run data analytics processes and extract relevant insights.

When harnessed to its maximum potential, cloud computing can bring about tremendous benefits to CPG companies. These include better engagement with consumers, optimizing routes to market, and most importantly, making 360-degree connectivity a reality.

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The retail industry is continually disrupted with new innovations. E-commerce, social networking, and various other technologies are changing the face of consumer experience. In fact, it is imperative for the retail industry to be in constant evolution because of the rapidly changing needs of its target consumers. But the fast growth of the industry also brings with it the challenge of retailers being able to satisfy rising customer expectations.

Cloud computing has proven to be a great approach for retailers as it enables them to build capabilities quickly and customize offerings to appeal to today’s digitally connected consumers at every step of their shopping experience.

Below are a few areas of cloud computing applications in the retail industry:

  • Retail-as-a-Service (RaaS): RaaS eliminates friction from the shopping experience and brings multiple operational processes into a single cloud platform. We predict that there will be a steady rise in the number of retailers adopting RaaS in the next few years.
  • Point of Sale (PoS): POS systems that handle inventory, payments, and location information are all moving to the cloud.
  • Improved supply chain operations: When retail suppliers collaborate on cloud, supply chains are drastically optimized, as it enables direct shipment of goods from retail suppliers to customers.
  • Improved cross-channel shipping options: Retailers are now leveraging cloud-based cross-channel shipping solutions to optimize shipping. The results have been surprisingly good – dramatically lowered costs, increased efficiency, and better service in delivering shipments to their customers.
  • Better inventory management: Cloud-based inventory solutions enable businesses to track real-time inventory, thus facilitating collection of data to generate real-time reports
  • Personalizing in-store experience: The only way to market or sell more effectively is to take historical data, derive meaningful insights from it and use them to drive marketing and merchandising decisions. Retailers obviously want to do this but they are challenged with such a massive amount of data that it can seem nearly impossible. Cloud to the rescue yet again! Cloud technology can be leveraged to analyze customer data, which can then be used to deliver personalized customer experiences.

Are you interested in learning about different cloud applications that could transform your organizational processes and radically maximize ROI? One of our IT experts would love to chat with you.

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